Joshua Luca Kirkland
I take products to market, for a brand I helped build.Principal Manager for Brand & Product Marketing and Sales Enablement at simpleclub, the learning platform for school and vocational training. With the company since 2019, six roles, from pre-seed to today.
Principal Manager (Brand & Product Marketing, Sales Enablement)
What I do
Four disciplines, one integrated system: from brand strategy through product launch to the sales hand-off.
Product Marketing
I translate complex products into clear messages. From launch plans to competitive analysis to audience segmentation, I make sure the right product reaches the right people at the right time.
- Go-to-market strategies and launch plans
- Competitive analysis and positioning
- Audience segmentation and messaging
Sales Enablement
I build the bridge between marketing and sales. Through strategic material, pitch frameworks and data-driven processes, I enable sales teams to close faster and more convincingly.
- Sales decks and pitch frameworks
- Data-driven enablement processes
- Marketing and sales alignment
Brand Marketing
I develop brand strategies that do not just look good but deliver measurable results. From positioning to visual identity to campaigns, I make sure a brand is perceived consistently. That includes protecting it: I registered the simpleclub word and figurative marks together with our lawyer and act against unauthorised use of the brand name.
- Brand positioning and identity
- Integrated campaign development
- Brand protection: trademark strategy, registration and enforcement
Building
I build a lot of what I would otherwise have to brief out: landing pages, internal tools, automations. It shortens the path from idea to something that works.
- Landing pages and web apps with Lovable and Claude
- Internal tools such as an ROI calculator and a proposal generator
- Automations with n8n
What I have worked on
A selection of projects I have owned or substantially shaped.
since 2023
From B2C to B2B marketing
When simpleclub shifted its focus from schools to vocational training, I built the sales enablement for it: pitch decks, one-pagers, ROI calculators, proposal documents. That grew into today's product marketing function, with positioning, messaging and a defined launch process.
since 2021
Brand identity, guidelines and brand protection
I co-developed the 2021 brand redesign, including logo and corporate identity, along with the guidelines, tone of voice and brand safety policies. Since then I have owned everything related to protecting the brand: trademark registrations in the relevant markets, brand safety and legal safeguarding.
ongoing
Tools and pages I build myself
I build a lot of what I would otherwise have to brief out: landing pages, internal tools such as an ROI calculator and a proposal generator, and automations with n8n. This website is one of them.
since 2022
Trade fairs and events
I own simpleclub's trade fair presence, including LEARNTEC, Zukunft Personal Europe, DALK and Deutscher Pflegetag. That covers booth design, positioning, messaging, schedule and budget.
2019 to 2023
Campaigns, trailers and TV commercials
I ran several back-to-school and Black Friday campaigns, from the idea to the finished trailer. Three TV spots aired across the ProSiebenSat.1 network. I also built the influencer marketing programme behind these campaigns, including contracts, briefings and relations.
2020 to 2023
Social media in the B2C years
During the B2C years I developed the social media strategy and built the team behind it. Together we reached millions of people, with more than 500,000 followers on TikTok and more than 100,000 on Instagram. After the shift to B2B, the channels were deliberately paused.
About me
From the first marketing video to a product marketing function.
I joined simpleclub in 2019 as one of its first employees, back when the company was still pre-seed. Since then I have moved through six roles: Marketing Video Director, Creative Director, Brand Strategist, Brand Manager, Team Lead Brand Marketing, and today Principal Manager. Before that I worked self-employed as a creative director under the name kirklandmedia.
In that time, a learning app for schools grew into a provider for both school and vocational training, with more than 50 apprenticeship professions on the platform. I helped build the brand, carried marketing through the move into B2B, and then established product marketing and sales enablement as functions.
Today I work where product, sales, marketing, customer success and the education team meet. My job is to make sure information is translated correctly between those teams, and that what comes out is a product people understand and buy. I live and work in Munich.
Career stations
June 2025 to today
Munich
Principal Manager (Brand & Product Marketing, Sales Enablement)
Owning strategic initiatives at the intersection of brand, product and sales, with a clear focus on go-to-market impact and revenue levers. Also responsible for the company's brand protection.
May 2023 to June 2025
Munich
Team Lead Brand Marketing
Led a team of four. Carried marketing through the shift from B2C to B2B and built the sales enablement for it. Owned the first LEARNTEC.
May 2022 to May 2023
Munich
Brand Manager
Co-developed the simpleclub company values, reworked App Store marketing and delivered the first own trade fair booth.
March 2021 to May 2022
Munich
Brand Strategist
Strategic brand development and positioning for B2C and B2B audiences, including brand architecture and guidelines.
August 2020 to March 2021
Munich
Creative Director
Creative leadership and development of brand assets, campaigns and visual identity.
December 2019 to August 2020
Berlin
Marketing Video Director
Concept, direction and production of marketing videos and visual content.
Skills
Strategy
Brand
Leadership and execution
Tools
Figma
Adobe Creative Suite
HubSpot
Braze
n8n
Notion
LovableLanguages
German
Native
English
Fluent
Italian
Good proficiency
French
Basic
Memberships
Member of the Product Marketing Alliance, the world's largest community for product marketing professionals.
Academy member of the 9:16® Awards Academy, recognising outstanding 9:16 content on TikTok, YouTube Shorts and Instagram Reels across 16 categories for creators and brands.
© Flemming-Ole FriesFrequently asked questions
- Who is Joshua Luca Kirkland?
- Joshua Luca Kirkland is Principal Manager for Brand & Product Marketing and Sales Enablement at simpleclub in Munich. He has been with the company since 2019 and owns strategic go-to-market work at the intersection of brand, product and sales.
- What does Joshua Luca Kirkland work on?
- He owns go-to-market strategies and product launches, sales enablement, brand positioning for B2C and B2B, and brand protection at simpleclub, including registering word and figurative marks and acting against unauthorised use of the brand name.
- What is Joshua Luca Kirkland's experience?
- He grew at simpleclub from Marketing Video Director through Creative Director, Brand Strategist, Brand Manager and Team Lead Brand Marketing to Principal Manager. Before that he was self-employed as a creative director under the name kirklandmedia.
- Where is Joshua Luca Kirkland based?
- He lives and works in Munich, Germany, and works in German and English.
- Which networks is Joshua Luca Kirkland a member of?
- He is a member of the Product Marketing Alliance, the world's largest product marketing community, and an academy member of the 9:16® Awards, which recognise outstanding vertical content on TikTok, YouTube Shorts and Instagram Reels.
- How can you reach Joshua Luca Kirkland?
- The fastest way is LinkedIn at linkedin.com/in/joshualucakirkland, or the email address listed in the imprint of this website.
Happy to connect!
Whether it is an exchange about product marketing, a concrete go-to-market question or simply a hello: feel free to write to me.